🧠 LLaMA 4 is here: Meta launches a new generation of AI directly in Instagram, WhatsApp and Facebook

Company Meta has just announced the release of its latest language model Llama 4 – and with it the deployment of one's own Meta AI chatbot to its largest platforms: Instagram, WhatsApp and Facebook.

LLaMA 4 is the most powerful language model that Meta has created so far – and has ambitions to compete with tools like GPT-4or Claude 3 Opus.

🚀 What is LLaMA 4?

LLaMA 4 (Large Language Model Meta AI) is a new generation of open language model from Meta that:

• Has multimodal capabilities (text + image)
• It is built on billions of parameters (details not yet disclosed)
• Handles fluent and contextually accurate conversations
• Has integrated access to current information from the website (similar to ChatGPT)

The model is currently deployed in the form "Meta AI" chatbot available to users in the US and other select countries.

💬 Meta AI chatbot is everywhere

The big news is that Meta has its AI doesn't just post on the website, but directly into your applications:

• 📱 Instagram – Meta AI can answer questions in chat, help with content creation
• 💬 WhatsApp – new AI assistant for everyday conversations
• 🌐 Facebook (Feed) – AI recommends content and responds in comments

Users can write questions like "come up with a caption for this photo" or "compare the iPhone 15 and Samsung S24" and the chatbot will answer directly in the application environment.

🖼️ Multimodality: AI also understands images

LLaMA 4 also brings basic visual understandingYou can upload an image and ask: “What’s in this photo?” or “Suggest a caption for social media” – similar to what GPT-4 does with the Vision feature.

This feature is currently in beta, but Meta plans to gradually expand its capabilities in the area of images and video.

🔓 Will LLaMA 4 be open-source?

Meta so far has not confirmed whether it will release the LLaMA 4 model itself as open-source, just like she did with LLaMA 2 and 3.
However, the Meta AI chatbot uses LLaMA 4 + its own system for searching information on the web (retrieval-augmented generation).

⚔️ How does LLaMA 4 compare to the competition?

🌍 Availability and plans

• Meta AI chatbot is now available in the US and several other countries (rolling out)
• The function is tested on mobile and desktop versions of applications
• Global availability and language extensions are planned during 2024

✍️ Conclusion

Llama 4 represents an important milestone for Mata and its position in the field of generative AI.
Combining a powerful language model with popular platforms like Instagram and WhatsApp gives the technology immediate practical use for millions of people.

Meta thus shows that AI will not just be a standalone application – but part of everyday online life.

🔗 Official article: Meta AI chatbot with LLaMA 4 - The Verge